At first glance it could be the mother of all baby reveals – but delve a little deeper and it’s something much bigger and more far-reaching than that. 

Leading WA iron ore miner Roy Hill has a yearly October tradition of going pink to support Breast Cancer Awareness Month. 

This has normally involved equipment turning a striking shade of pink: trains, trucks, crushers and other ore processing infrastructure. 

But in 2021, Roy Hill has broken new ground – quite literally – by staging its first pink blast.  Fittingly, the detonation button was bushed by breast cancer survivor Anna Shrosbree, from the company’s geology team.

WA’s mining and resources sector has a proud recent history of coloured blasts to honour a variety of causes. 

Kalgoorlie-Boulder’s Super Pit has had pink explosions several times for International Women’s Day, including this effort in 2019.