Mader Group was one of a number of WA mining and resources company that were proud to go pink in October for Breast Cancer Awareness Month.
Breast cancer is the most commonly diagnosed cancer, with nine Australians losing their lives to the disease every day.
This cause was particularly close to the hearts of Mader staff, with team members and loved ones being closely affected by breast cancer. A decision was made to shine a light on the devastating impact of breast cancer by having many of the Mader team sport pink PPE throughout October.
Mader also released six special edition pink field service vehicles. Rolling onto sites across Australia in style, the owners of these vehicles have all been personally impacted by breast cancer.
One employee sporting a pink ute is auto electrician, Michael, who said he he was honoured to drive the pink ute, after his mother-in-law sadly lost her battle to breast cancer last year.
‘’Breast cancer research is near and dear to my heart. I am honoured to be able to drive a pink ute in my mother in-law’s memory, and hope that it helps spread awareness of the horrible disease,’’ said Michael.
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Heavy-duty diesel mechanic, Melinda, also received a pink field service vehicle and said she was looking forward to being an ambassador for the cause.
‘’As a woman, breast cancer is always something that lingers in the back of my mind. I hope that by driving a pink ute, it will open conversation about the disease and remind people how important it is to get regularly checked,’’ Melinda said.
Mader also hosted more than 60 employees at its workshop facility in Maddington, Perth for a special long-table breakfast, which raised funds and awareness for the cause.
The monies raised will be donated to National Breast Cancer Foundation (NBCF), Australia’s leading body funding world-class breast cancer research.
The initiative is part of a larger movement from WA’s resource sector with Roy Hill recently staging a ‘pink blast’ in the Pilbara.
Roy Hill has been a long-term supporter of the breast cancer awareness cause, regularly painting on-site equipment pink – from haul trucks and buses, all the way up to power plants.